Everyone on TikTok and Instagram is obsessed with Matilda Djerf, she literally has our generation in a chokehold. From her style, lifestyle and the famous curtain bangs which took the internet by storm and could perhaps be solely accountable for selling out the Dyson Airwrap . Who is Matilda Djerf? Matilda is a Swedish fashion and lifestyle influencer. She has been creating content on YouTube and instagram for over 7 years and has gradually grown in popularity. She now has over 2 million followers on instagram and has been coined the ‘it girl’ of our generation. Although Matilda has been creating content for years, it seems her sudden rise has come from TikTok and her clothing brand Djerf Avenue . Matilda has always been the pinnacle of ‘scandi style’ curated from oversized shirts, elevated basics and topped off with a designer bag or knee high boat. For years, I have seen Matilda pop up on my Pinterest feed when searching for outfit inspo and I can only assume that I...
Love Island 2022 Post Villa beauty and fashion couplings It’s been over a month now since we have tuned into Love Island 2022 however we haven’t stopped keeping up with every aspect of the Islanders life’s post villa. Every year there is the anticipation of what brands will couple up with which contestant, history has shown that the islanders who make it to the final usually land the biggest deals. The most notorious being Molly- Mae’s collaboration to creative director of PrettyLittleThing and Millie Courts ongoing collaboration with ASOS where she had previously worked at as a Buyer’s Assistant before winning the show. This year the show’s fashion partner was Ebay, dropping the usual fast fashion partner I Saw It First and obtaining for a more sustainable option. The change followed backlash from viewers critiquing the fact that the show was encouraging a disposable attitude to fashion. This years eBay pairing brought us some of the best outfits the show has seen so far....
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