What’s influencing Us?

Love Island 2022 Post Villa beauty and fashion couplings  It’s been over a month now since we have tuned into Love Island 2022 however we haven’t stopped keeping up with every aspect of the Islanders life’s post villa. Every year there is the anticipation of what brands will couple up with which contestant, history has shown that the islanders who make it to the final usually land the biggest deals. The most notorious being Molly- Mae’s collaboration to creative director of PrettyLittleThing and Millie Courts ongoing collaboration with ASOS where she had previously worked at as a Buyer’s Assistant before winning the show.  This year the show’s fashion partner was Ebay, dropping the usual fast fashion partner I Saw It First and obtaining for a more sustainable option. The change followed backlash from viewers critiquing the fact that the show was encouraging a disposable attitude to fashion. This years eBay pairing brought us some of the best outfits the show has seen so far....

 Is 2022 the year of Skincare?  The Skincare Revolution Over the past 10 years, there has been a huge growth in the beauty community. With the growth and influence of YouTube everyone became Makeup obsessed, however in the past few years there seems to have been a shift from heavy contour and cut creases to fresh barely there look. This change has been the result of a number of combining factors. Particularly with the impact of the Covid-19 pandemic with Vogue reporting that consumer buying in the beauty industry changed with people becoming ‘self-care’ obsessed, as nobody left the house and switched makeup for face masks. Of course it is only right to give a honourable mention to Skincare by Hyram who grew rapidly on TikTok and YouTube following his reaction to celebrity skincare and offering his viewers expert level advice on how to take care of their skin. Hyram recommend many affordable options such as Cerave and the Ordinary . But skincare isn’t something that’s ‘one si...

  Everyone on TikTok and Instagram is obsessed with Matilda Djerf, she literally has our generation in a chokehold. From her style, lifestyle and the famous curtain bangs which took the internet by storm and could perhaps be solely accountable for selling out the Dyson Airwrap . Who is Matilda Djerf? Matilda is a Swedish fashion and lifestyle influencer. She has been creating content on YouTube and instagram for over 7 years and has gradually grown in popularity. She now has over 2 million followers on instagram and has been coined the ‘it girl’ of our generation.  Although Matilda has been creating content for years, it seems her sudden rise has come from TikTok and her clothing brand Djerf Avenue . Matilda has always been the pinnacle of ‘scandi style’ curated from oversized shirts, elevated basics and topped off with a designer bag or knee high boat.  For years, I have seen Matilda pop up on my Pinterest feed when searching for outfit inspo and I can only assume that I...

5 podcasts you need to listen to. (If your a girl in your 20s)  In the past 10 years podcasts have been growing in popularity and it could be argued they are replacing radio. For our generation we no longer get into a car and turn on the radio instead we get in our car and turn on our Spotify playlist. But sometimes we don’t want to listen to music and instead want to listen to a conversation between friends, an interview with your favourite celebrity or even unravel the details of a gory murder that happened in 1942. Well there is a podcast for all of the above and more. And unlike the radio where you could only switch between a few static channels depending on where you are in the world, with podcasts your options are unlimited. To help you out with navigating this extensive library of options Ive decided to debrief of 10 of my favourite podcasts (at the moment). This list is a mix between lighthearted, educational and crime podcasts     1. The Girls Bathroom. The girls...

  What is ‘What’s influencing Us?  What’s Influencing Us? Is a fashion, beauty and lifestyle blog discussing trending topics.